Alison is a passionate innovator who is committed to transforming and shaping the way real estate transactions and legal services are delivered while improving the client experience. Fourteen years ago, Alison joined the family businesses created by her mother, Linda Orlans. As President of eTitle, Alison expanded the company’s reach and services, making eTitle one of the largest independent and most highly skilled land title agencies. eTitle sets the standard for a leaner, greater, 5-star experience. In 2009, Alison formed Atlantic Law Group and in 2017 she led the multi-million dollar merger of three law firms to launch Orlans PC. Orlans PC serves the real estate and financial services industry and is one of the largest WBENC certified women-owned law firms in the country. Alison has created a core-purpose driven organization, grounded in a unique corporate culture, setting the gold standard in client service, technology and performance. She is known as an innovator integrating lean process and technology with legal knowledge and expertise. Her unique approach led to the creation and launch of Revlegal in 2020. Revlegal is “law accelerated” and provides innovation, consultation and other lean for legal services – optimizing people, process, and performance – for corporate legal departments and government entities. A graduate of the University of Michigan, Alison received her JD from the University of North Carolina School of Law at Chapel Hill. She has been a licensed attorney since 2004. She has numerous professional affiliations, sits on several non-profit boards, and has received national recognition of her leadership including Crain’s Detroit Business 40 under 40.
